Too Old To Die Young

Having built a relationship with Nicolas Winding Refn, AllCity was asked to produce branding and campaign materials for Too Old To Die Young, his first streaming series for Amazon.

With the opportunity to engage much earlier with an eager and vocal fan base of Nicolas, we looked to create an early-adopter movement to showcase the much-anticipated production and build on the audience, beginning the creative process from the In-Production stage onwards.

Our strategic approach revolved around a campaign that made use of the 9 months of time, from the start of production through to the eventual on-platform release.

Working closely with the team, I was tasked with creating and producing the social campaign. Below is a taste, you can view the whole campaign on @TOTDYtv on Instagram.

Revealing the Icons / Teaser Artwork

In Production Social Campaign

Four Weeks From Release / Anticipation

Four Weeks From Release / Cannes Reaction

Three Weeks From Release / Character Introductions

Two Weeks From Release / Character Quotes

Week of Release / Character Slow Mo

One Week After Release / Reactions